Telemarketing: the same sales at 80% lower cost per sale
A Czech life insurance distributor sold by phone with a large team of agents. An AI voice agent trained on its best agents now makes the calls, with comparable sales results at a fifth of the cost.
Background: every new sale needed a new agent
The client sells life insurance by phone, at high volume.
- The business was profitable, but margins were thin.
- Every extra sale carried the cost of another agent.
- Growth meant hiring, training and managing an ever bigger team.
How the sales calls work now
Leads go from the CRM to the voice agent.
The agent calls each lead and follows the script of the best human agents.
It answers objections and guides the customer towards the sale.
Complex cases, or customers who need extra help to close, go to a human agent.
Every call is recorded and logged for compliance, and the outcome goes back into the CRM.
The results
- 80% lower cost per sale.
- Sales results comparable to human agents.
- Thousands of calls made.
- Long-term operationthe agent has been running ever since.
What this means for companies that sell by phone
When a voice agent makes the calls, sales can grow without growing the team. The agent handles the volume at a fraction of the cost, and your best people spend their time on the customers who are ready to buy.
- Free 30-minute callWe tell you whether AI pays off.
- Fixed price from €5,900Scope and price in writing, excl. VAT.
- Live in about 6 weeksBuilt on the systems you already use.
Questions about this project.
Prefer to write? Send a description or documents to start@aqunama.com.
What is AI telemarketing?
A voice agent makes outbound sales calls, follows the script of your best salespeople and passes complex cases to a person.
Does it sell as well as people do?
In this project, sales results were comparable to human agents, at 80% lower cost per sale.
What does the agent learn from?
From the scripts and calls of your best agents, including how they handle objections and close a sale.
When does a person take over?
When a case is complex, or when a customer needs extra help to close the sale.
Is every call recorded?
Yes. Every call is recorded and logged. Data is handled under GDPR, and every project includes a GDPR and EU AI Act check.
Which languages does it speak?
More than 30 languages, including Czech and English.
Does it connect to our CRM?
Yes. Leads, calls and outcomes are logged in the CRM you already use, or we build you a custom CRM. The choice is yours.
How much does it cost?
From €5,900 excl. VAT, with a fixed scope and price agreed before the build.
What would your call center look like with 80% lower costs?
In a free 30-minute call we look at your process with you and say where AI pays off first. Free and non-binding.
Prefer email? start@aqunama.com. We reply within one business day.