Customer Database Reactivation: tens of thousands of past customers, back in touch
A seller of insurance and investment products had tens of thousands of past customers sitting in its database. AI agents now contact each one at the right moment, on the right channel.
Background: tens of thousands of past customers, waiting in the database
The client sells insurance and investment products.
- Tens of thousands of customers had bought from them before.
- Each of them was a chance for a renewal, an upgrade or a new product.
- The team had no time to contact them one by one, so the database sat unused.
How the reactivation works now
AI agents go through the whole customer database.
They sort customers into groups by age, the products they hold and their contract dates.
Each customer is contacted at the right moment: a reminder before the insurance contract anniversary, a birthday offer, a message that fits their group.
The channel fits the customer
older customers get a call from a voice agent, younger ones get email, WhatsApp or SMS.
Every customer who shows interest goes straight to an advisor, with the full history.
The results
- Tens of thousands of past customersback in regular contact.
- One operatorruns thousands of personal sequences in parallel.
- 3–5 weeksfrom start to live.
- The right moment and the right channelcontract anniversaries and birthdays trigger contact automatically, by voice for older customers and by email, WhatsApp and SMS for younger ones.
What this means for any company with past customers
A customer who has bought from you once is easier to sell to than a stranger. When AI agents remember every anniversary, birthday and renewal date, and reach each customer on the channel they use, your database becomes a steady source of sales. Your team talks only to the people who are interested.
- Free 30-minute callWe tell you whether AI pays off.
- Fixed price from €5,900Scope and price in writing, excl. VAT.
- Live in about 6 weeksBuilt on the systems you already use.
Questions about this project.
Prefer to write? Send a description or documents to start@aqunama.com.
What is customer database reactivation?
AI agents go through your database of past customers, sort them into groups and contact each one at the right moment with a message that fits them. Interested customers go to your team.
Which channels does it use?
Phone calls by a voice agent, email, WhatsApp and SMS. Each customer is contacted on the channel that suits them.
What triggers a contact?
Dates and data in your database: contract anniversaries, birthdays, the products a customer holds and their age group.
Which customers can we contact?
Customers who agreed to hear from you. Every project includes a GDPR check before the first message goes out.
What happens when a customer is interested?
They go straight to an advisor on your team, with the full history.
How many people does it take to run?
One operator runs thousands of personal sequences in parallel.
How long does it take to set up?
A project like this goes live in 3–5 weeks.
Does it work outside financial services?
Yes. Real estate agencies selling distressed properties use the same approach, and so can any company with a large database of customers or contacts.
Does it connect to our CRM?
Yes. Customers, contacts and replies are logged in the CRM you already use, or we build you a custom CRM. The choice is yours.
How much does it cost?
From €5,900 excl. VAT, with a fixed scope and price agreed before the build.
How many of your past customers would buy again?
In a free 30-minute call we look at your process with you and say where AI pays off first. Free and non-binding.
Prefer email? start@aqunama.com. We reply within one business day.